If you have an entrepreneurial mindset and have been itching to start your own business, an e-commerce venture might be the right option for you. After all, it’s the ideal low-commitment venture that will afford you financial freedom and a sense of achievement! Here, Shopping Bookmarks shares the essentials to starting your first e-commerce business. 

Choosing Your Product

Let’s start with the basics. Here’s how to find a winning product:

  • Find a niche: Whether it’s beauty or tech, find a unique product that stands out in your chosen field.
  • Research: You will need to research if your product will sell and provide value. Check out this guide by Junglescout on evaluating a potential e-commerce product.
  • Scope out the competition: Do some competitor analysis. This can provide valuable insight into which manufacturers to source from and the winning strategies.
  • Outsource order fulfillment: Once your product is ready for sale, utilize Amazon FBA to get your items in the hands of customers.

Setup Your Business

When it comes to successfully starting your own business, there are some business essentials you’ll need to take care of, including:

  • Business plan: A business plan acts as a roadmap to keep you on track to achieving your goals, funding, and core values.
  • Website: A well-designed online store is your biggest tool for boosting sales. Ensure that it has good e-commerce functionality and that the branding aligns with your business vision.
  • Name and logo: You will need to pick a catchy name for your online store and a visually-appealing logo.


As you get closer to the launch date, there are some important factors to prepare for. These include:

  • Marketing: An excellent social media campaign can do wonders for improving brand awareness and reach. Be sure to use SEO principles too!
  • Create banners: An important part of your marketing strategy is the use of banners, which you can put on your website and use on social media. Fortunately, you can easily create banners yourself by using a banner template free online.
  • Use KPIs: Check out this guide on 67 key performance indicators for eCommerce, so you know you’re on the right track. 

Fru Kerick reports that global e-commerce sales reached nearly $5 trillion in 2021. Once you choose your product, set up your business, and prepare to launch, it’s time to enter this lucrative field and get selling!